+368K Conversion Value in 90 Days
Results
+368K Conversion Value
+22% Spend Increase
POAS: 2.57 → 2.66
Challenge
High spend with inconsistent efficiency
Branded and non-branded traffic blended
Misalignment between structure and user intent
Strategy
Separated brand and non-brand to control intent and budget
Shifted optimisation to POAS to align with revenue
Consolidated campaigns to increase data density and stability
Detailed Impact
+368K Conversion Value
Revenue increased from $1.39M to $1.76M within 90 days
Indicates scalable growth, not just efficiency gains
+22% Spend Increase
Investment increased by $121K (to $661K total)
Scaling driven by performance, not forced spend
POAS: 2.57 → 2.66
More revenue generated per dollar spent
Efficiency improved alongside scale
Visual Proof
Performance trend showing increased spend and conversion value after restructuring